Yamaguchi Aburaya Fukutaro Co., Ltd.

Menbei

PRODUCT FEATURES

Menbei is a special type of “senbei” -or Japanese cracker made potato
dough – infused with the seafood essence of Mentaiko, which is fresh roe
marinated in salt and chili peppers.

Mentaiko also is known as spiced cod roe and considered the red caviar of
Japan, is a local delicacy in Fukuoka.

Enhanced with the signature umami of spiced cod roe, the savory taste is
both subtle and complex. Crunchy, salty, and a little spicy, our original Menbei
Crackers are popular around the world.

All of the different regions across Japan have their own local Menbei
specialties and they are often purchased as souvenirs.

COMPANY

Established in 1909. It has been manufacturing and selling spicy cod roe under the name of Fukutaro since 1973. In 2001, it started selling “Menbei”, a senbei with spicy cod roe. Headed by the standard salted spicy cod roe flavor, it has been established as the new standard Hakata souvenir.

Company Name
Yamaguchi Aburaya Fukutaro Co., Ltd.
Address
Fukuoka
Establishment
1909
Representative
Hiroyuki Tanaka